Archive for January, 2009

Dare to Compare – the Competition

For any Home Seller, or any person considering putting their house on
the market, one of the first things they should consider doing is go out
and attend some Open Houses.

Have a look at the houses in the market which would be considered
comparables for their property. Comparable in size, location, age and
price range.

This will give the Home Seller a realistic picture of what is going on in
the market at any given point in time. Who their competition is?
How they compare to their competition?

What price range would be reasonable for their house? What condition
their house should be in to be competitive? Should they consider
Home Staging to make their house more competitive?

Put themselves if the potential buyers shoes. As we all know…a house
is only worth what a buyer will pay for it. A bit of homework in advance
could save a seller a lot of frustration latter.

Lydia Pollard
Owners Pride Home Staging & Design

Serving Mississauga, Oakville, Brampton, Milton & Etobicoke


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A study by the National Association of Realtors in 2007 showed
that 84% of today’s busy home buyers use the internet as a major
tool in their home search. Buyers view online photos and virtual
tours of properties in their desired location and price range to come
up with a short list to actually view. If the buyer is not enticed, by
the pictures or during a drive by, chances are they will not view the
property and if they don’t view your property, they’re not going to
buy it. You can’t change its location or size, but you
can enhance its presentation.

Home Staging puts the house at its best presentation, maximizing the
potential of space to improve appeal and value by playing up key
features and downplaying the adverse. Home Staging involves furniture
placement, re-arrangement, decorating and neutralizing suggestions,
art and accessory placement and using lifestyle selling techniques.
Home Staging includes curb appeal. It helps take the stress out of selling,
attracts more buyers, reduces days on the market and maximize your
return on investment.

Flexible appointments accommodating days, evenings and weekends.
Serving Mississauga, Oakville, Etobicoke, Milton, Brampton,
Burlington (Ontario)

Lydia Pollard
Owners Pride Home Staging & Design


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